Social Media Marketing A.A.

Degree Overview

The hands-on courses offer instruction in building ad campaigns, editing video, creating graphics, writing promotional copy, managing social media and web pages, reading audience analytics, and creating effective email campaigns. 

This degree is for business professionals who want to utilize the latest multimedia technology and students hoping to work in both large and small businesses that rely on social media for promotional purposes. It also provides a base for further study in the four-year media studies program.

Outcomes

A degree in social media marketing offers graduates many career opportunities in the dynamic field of digital marketing. They can work as social media managers, creating and implementing strategies to engage audiences and promote brands on various social media platforms. Others may specialize in areas such as content creation, influencer marketing, or social media analytics, focusing on specific aspects of social media marketing campaigns. 

Some graduates pursue roles in digital marketing agencies, where they can work with clients from various industries to develop and execute social media marketing strategies.

Career Outlook

  • Average Salary: $60,448
  • Job Postings: 828

Average salary is based on a 2024 NACE Salary Survey. Job posting data is for social media manager positions and is provided by Lightcast. This number represents unique job postings from companies looking to hire in the last 30 days as of May 2024.

Courses

Complete the following courses.

ART181

Digital Photography

(3.0 s.h)

MED235

Digital Strategy & Web Analytics

(3.0 s.h)

MED335

Email Marketing

(3.0 s.h)

MED204

Introduction to Media and Visual Arts

(3.0 s.h)

MED125

Introduction to Social Media Management

(3.0 s.h)

BUS307

Marketing

(3.0 s.h)
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A.A.

Graphic Design

This program of study lays a solid foundation in visual arts and graphic design with a digital focus.

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Minor

Available Online

Marketing

With a minor in marketing, students have a wide variety of careers to choose from including the marketing of goods and/or services in the public or private sector.

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A.A.

Media Studies

An Associate of Arts in Media Studies is designed to provide students with a foundational understanding of media, including its history, theory and production techniques.

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B.A.

Media Studies

A Bachelor of Arts in Media Studies offers a comprehensive exploration of media forms, their histories and their cultural impacts.

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Minor

Media Studies

A media studies minor provides students with a focused yet comprehensive understanding of media, its history, production and cultural impact.

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