Social Media Marketing

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Program Overview

The Associate of Arts in Social Media Marketing degree blends multimedia, social media management, web design, digital analytics, and email marketing to prepare students for careers in marketing, public relations, and in any business needing social media promotion. 

Student Learning Outcomes:

  • Students will analyze and evaluate what social media is, explore the various channels, platforms and tools for implementation and the role they play in marketing strategies
  • Students will develop marketing campaigns for various businesses or services by integrating marketing concepts, strategies, research and distribution principles
  • Students will identify, define and apply appropriate analytics and metrics to a variety of platforms and marketing scenarios
  • Students will learn current web applications and software, HTML, CSS and various processes for web design
  • Students will recognize and utilize appropriate graphics, layouts, video and images for use on social media and websites
  • Students will identify and apply the principles of e-marketing and retailing within the marketing function of a business
  • Students will analyze and utilize email service providers to understand email automation, segmentation, template design strategy, dynamic content creation and increase subscribers

Outcomes

A degree in social media marketing offers graduates many career opportunities in the dynamic field of digital marketing. They can work as social media managers, creating and implementing strategies to engage audiences and promote brands on various social media platforms. Others may specialize in areas such as content creation, influencer marketing, or social media analytics, focusing on specific aspects of social media marketing campaigns. 

Some graduates pursue roles in digital marketing agencies, where they can work with clients from various industries to develop and execute social media marketing strategies.

Career Outlook

  • Average Salary: $60,448
  • Job Postings: 828

Average salary is based on a 2024 NACE Salary Survey. Job posting data is for social media manager positions and is provided by Lightcast. This number represents unique job postings from companies looking to hire in the last 30 days as of May 2024.

Social Media Marketing Degree Options

A.A.

Social Media Marketing

A Social Media Marketing Associate of Arts (A.A.) degree is a two-year program designed to provide students with foundational knowledge and practical skills in social media and digital marketing.

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Certificate

Available Online

Social Media Marketing

A social media marketing certificate program provides students with the knowledge and skills needed to excel in the dynamic field of social media marketing.

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Art

Media Studies