Sports Marketing and Media B.A.

Degree Overview

The sports marketing and media program prepares students for a career in the dynamic field of sports marketing, public relations, media and broadcast sports journalism. The degree provides students with training in multimedia, social media for public relations and marketing, sports event management and marketing management. Students will explore what it takes to manage communication and promotion for athletic teams and organizations using the most up-to-date social media and public relations platforms.

Outcomes


A degree in media studies offers graduates various career opportunities. They can work in journalism, reporting news stories for newspapers, magazines or online publications. Others pursue roles in broadcasting as radio or television hosts, producers or reporters. Some graduates enter the field of public relations, crafting communication strategies for businesses, nonprofits or government agencies to shape public perception. 

Opportunities also exist in advertising, where graduates can work as account executives, creative directors or media planners, developing campaigns to promote products or services. Additionally, graduates may pursue careers in digital media, content creation, social media management or media research. With their skills in communication, critical thinking, and creativity, graduates are well-prepared for diverse professions in the ever-evolving field of media.

Career Outlook

  • Average Salary: $60,925
  • Job Postings: 488

Average salary is based on a 2024 NACE Salary Survey. Job posting data is for social media specialists positions and is provided by Lightcast. This number represents unique job postings from companies looking to hire in the last 30 days as of May 2024.

Courses

Discover course requirements for the sports marketing and media program that prepares students for a career in the dynamic field of sports marketing, public relations, media and broadcast sports journalism.  

Required Major Core Courses

Complete the following courses. Alternatives for the following courses: EXS340 or PSY340.

ART181

Digital Photography

(3.0 s.h)

ENT225

Entrepreneurial Mindset

(3.0 s.h)

ENT340

Entrepreneurial Sales and Marketing

(3.0 s.h)

EXS215

Ethical Issues in Sports

(3.0 s.h)

SPM313

Event & Facilities Management

(3.0 s.h)

MED204

Introduction to Media and Visual Arts

(3.0 s.h)
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