Dr. Bruce Watley was an entrepreneur for more than 20 years, spending most of his career in the outdoor sports industry where he owned a number of manufacturing businesses ranging from muzzleloading rifles to apparel. Throughout his career, Dr. Watley has been exposed to all facets of owning and operating a business and selling products to all levels of the distribution channel through manufacturer sales reps. Dr. Watley serves as an Associate Professor of Business Administration, the Director of the Lillibridge Center for Entrepreneurial Leadership and Innovation, teaches courses in entrepreneurship and marketing at the undergraduate and graduate level, and is currently working toward a degree in Divinity Studies through the Living Faith Bible Institute.